Gaurav Sharma

Digital marketing Expert

Search Engine Optimization (SEO)

Google Ads & PPC

Social Media Marketing

Google Analytics

Conversion Rate Optimization

Drip/Email Marketing

Gaurav Sharma

Digital marketing Expert

Search Engine Optimization (SEO)

Google Ads & PPC

Social Media Marketing

Google Analytics

Conversion Rate Optimization

Drip/Email Marketing

Blog Post

2020 Impact of Coronavirus (COVID-19) in Search Engine Marketing

Sometimes it doesn’t mean that your traffic and revenues from online business going down just because of Google update. It means maybe people stop searching for the topics, products, and services you offer or – even if they would love to buy your services – they cannot because they cannot move out of their Red Zone.[1] The Coronavirus or COVID-19 is one of them.

Coronavirus-COVID-19-Influence-on-Digital-Marketing

What is the Coronavirus (COVID-19) Influence on Digital World

The Coronavirus outbreak has become one of the biggest threats to the global economy and financial markets. It became one of the biggest threats to the global economy and financial markets. The whole word effected with this demon directly or indirectly. Not only the real world but also this COVID-19 virus cussing the digital world as well.

Coronavirus impacts business operations across the globe, a swathe of marketing events have been canceled or moved online, ASA addresses volume of gambling ads, impressive new O2 campaign makes customer “Headline Act”[2].

How Coronavirus creating disruption in the digital marketing ecosystem

Corona-Virus-The-Economic-Aftermath-on-Digital-Market

The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand[3]. Influence of coronavirus on digital marketing:

  • Marketing events and conferences canceled due to Coronavirus
  • Coronavirus hits digital businesses
  • Audience Search Query Trends change
  • ASA addresses volume of gambling ads
  • impressive new O2 campaign makes customer “Headline Act”

Recommended Actions

SEO alone, obviously, cannot save a website from a situation of almost 0 revenue that is caused by an uncontrollable external reason like Covid-19. However, as a good Star Wars fan, I believe that “Rebellions are built on hope”, and SEO can contribute to building this hope[1]. Businesses that are interested in taking full advantage of this opportunity should:

  • Regularly review search query reports
  • Optimize bids to ensure the performing keywords have enough impression
  • Pay careful attention if campaigns cover a variety of topics
  • Monitor the news regarding the virus on a regular basis to understand the potential demands.

Recently, search interest for the keyword “mask” has drastically risen in Japan and South Korea as a result from information that masks are an important factor in protecting people from the virus. The increase in search interest is not as high in Taiwan and Hong Kong for the same keyword, which could be because masks were already used as part of their daily necessities[4].

Reference URL:
1. https://www.iloveseo.net/seo-and-the-coronavirus-update/
2. https://www.smartinsights.com/digital-marketing-strategy/news-roundup-6-march-2020/
3. https://martechtoday.com/coronavirus-creating-disruption-uncertainty-for-digital-marketing-ecosystem-239191
4. https://www.mediapost.com/publications/article/346943/the-impact-of-coronavirus-on-digital-marketing-in.html
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