Why Digital Marketing

A marketing strategy refers to a business

Broadly speaking: “Digital marketing is all marketing activities that use an electronic device or the Internet.”

Provides visibility to a business or brand in the targeted regions or worldwide.

What Does a Digital Marketing Strategy Look Like?

SEO

Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results.

PPC

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on.

SMM

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

Content

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

Email

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services.